Danish TV programme brings Irish literary scene to life.

~ 2+ million viewers in Denmark to tune in to Ireland ~

A TV crew from DK4 – a popular channel in Denmark – has been filming in Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. They’re here with a well-known Danish book critic called Bo Tao Michaëlis.

They’re filming at various literary and cultural hot-spots in Dublin for a programme they’re calling Det litterære Dublin (which means ‘The literary Dublin’) – which will air to around 2 million viewers in Denmark. Galway will also feature. Locations set to appear in the programme include the Museum of Literature Ireland (MoLI), Christchurch Cathedral, the James Joyce Tower and Museum and the Dublin Writers Museum. The crew also filmed in Galway, where they explored some of the Joyce / Nora Barnacle haunts.

“Tourism Ireland was delighted to invite this Danish TV crew to film in Ireland this week”, said Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region. “The publicity value of a TV programme like ‘Det litterære Dublin’ is incalculable – with an audience of two million viewers, it’s a great way of showcasing Ireland in Denmark, inspiring Danish travellers to come and experience Ireland for themselves in 2020.

“Television and film are recognised as strong influencers on prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in Scandinavia and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”

PIC SHOWS:  Danish book critic Bo Tao Michaëlis (centre), tour guide Liam Silke (left) and the Danish TV crew, during filming in Eyre Square.