~ Tourism Ireland launches ‘Embrace a Giant Spirit’ in Scotland ~
24 January, 2020 – A delegation of tourism businesses from Ireland was in Glasgow this week, taking part in Tourism Ireland’s first promotion of 2020 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.
Thirty (30) Irish tourism businesses – including hotels, visitor attractions and regional tourism organisations – have been meeting, and doing business with, influential Scottish tour operators and travel agents, as well local travel and lifestyle journalists.
This year, Tourism Ireland is rolling out a new ‘twinning’ initiative – which will see each overseas market ‘twinning with’ a specific region in Ireland. Britain will twin with Donegal and Derry, so a strong delegation from the North West at the Glasgow workshop helped place a special focus on that part of the island of Ireland, including ease of access from Scotland.
Julie Wakley, Tourism Ireland’s Head of Great Britain said: “We’re really pleased that so many of our tourism partners from Ireland, and particularly from the North West, joined us in Glasgow this week, highlighting our tourism offering to the influential Scottish tour operators and travel agents in attendance. We’ve certainly seen the effects of the ongoing uncertainty around Brexit on travel to the island of Ireland, with holidaymakers booking later and reducing their holiday budgets – so our workshop is a really good opportunity to remind them why Ireland is the ideal choice for a short break or holiday in 2020.”
Tourism Ireland’s workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also a good opportunity to highlight our music and culture, important components of the holiday experience in Ireland, particularly for our ‘culturally curious’ audience.
PIC SHOWS: Sinéad Smith, MOLI – Museum of Literature Ireland; Mary-Therese Byrne, Dublinia; Niall Gibbons, CEO of Tourism Ireland; and Danny Callaghan, Action Tours, at Tourism Ireland’s B2B workshop and networking event in Glasgow.