Carving out a market – Lidl announce €40m deal with O’Brien Fine Foods.

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Lidl Ireland and O’Brien Fine Foods (OBFF) announce €40m supply deal for Irish, British and European markets, building on 10 years of successful partnership

  • €40m deal will see O’Brien Fine Foods supply all Lidl Ireland and Lidl Great Britain stores all year round and 14 European countries twice yearly on a promotion basis
  • O’Brien products will be exported for sale in 7,438 Lidl stores across Europe
  • Deal comes as company launches four new ham products under Lidl own-brand range
  • Supply partnership has seen O’Brien Fine Foods double their employee base since 2010
  • O’Brien Fine Foods are the primary producers of Lidl Ireland’s sliced hams, beef and poultry lines
  • Further investment of €50,000 in O’Brien Fine Foods, with Irish beef produce being exported to more than 3,000 Lidl stores in Germany as part of their 2020 Christmas offering.

Lidl Ireland have announced a two-year supply deal with Kildare-based cooked meats producer, O’Brien Fine Foods (OBFF) worth €40 million. Lidl has also made a further €50,000 investment in O’Brien Fine Foods which will see their Irish beef produce exported to more than 3,000 Lidl stores in Germany as part of their 2020 Christmas offering.

The €40 million deal will see O’Brien Fine Foods supply Lidl’s 201 stores across the Island of Ireland as well as Lidl’s 797 stores across Great Britain. It comes as Lidl and O’Brien Fine Foods mark ten successful years of supply partnership in Ireland.

Under the new agreement, Lidl will list O’Brien Fine Foods products in a total of 7,438 Lidl stores including those in fourteen countries outside of the UK and Ireland to include Austria, Czech Republic, Croatia, Germany, Finland, Italy, Poland, Slovakia, and Spain. A selected range of products will be available twice yearly in these countries, on a promotional basis.

New products

As part of today’s announcement, Lidl will launch four new products as part of its own-brand cooked meat range. The new products, developed in partnership with O’Brien Fine Foods, are:

  • Glazed & Grilled Chipotle Shaved Ham Slices
  • Glazed & Grilled Cajun Shaved Ham Slices
  • Glazed & Grilled BBQ Grilled Shaved Ham Slices
  • Glazed & Grilled BBQ Grilled Ham Slices

The new range is 100% Irish and Bord Bia approved and will be available in Lidl’s 201 across the island of Ireland.

O’Brien Fine Foods is one of Lidl’s over 250-strong network of Irish suppliers, In which Lidl source €1 billion worth of produce from each year.

Commenting on the partnership, Henry Howard, Senior Buyer for Lidl Ireland said:

“Supporting local Irish producers has always been a core commitment for Lidl. After 20 years of operating in Ireland, we are proud to say that this commitment continues, with Lidl now working with over 250 food and drink producers across the island.

“In terms of quality and flavour, the O’Brien Fine Foods range of cooked meat products are second to none and we are delighted that our customers in Ireland will continue to enjoy them, and that our international customers will have the opportunity to sample the best of Irish produce.”

Brendan Conway, Buying Executive for Lidl Ireland further commented:

“Lidl are proud to support Irish suppliers such as O’Brien Fine Foods. Not only do these partnerships support local communities across Ireland, but they also lead to greater innovation. An example of such innovation can be seen in the sizeable investment that Lidl have made in O’Brien Fine Foods, which has enabled the company to develop more sustainable packaging, resulting in reduced environmental impact of the range.”

O’Brien Fine Foods

A family-run business based in Timahoe, Co. Kildare, O’Brien Fine Foods supply a range of high-quality branded and own-label meat products to the Irish market, including the Brady Family, Green Farm and Homebird cooked meat ranges.

Owned by the O’Brien Family since 2000 and operating from three dedicated facilities in counties Kildare, Meath and Westmeath, the range includes 100% Irish, Bord Bia-approved pork, beef and poultry products.

O’Brien Fine Foods produce over 80% of Lidl’s sliced hams, sliced beef and poultry lines. The strong partnership with Lidl over the past ten years has enabled the company to grow their employee base from 250 to 550 employees.

Managing Director O’Brien Fine Foods, John O’Brien commented:

“Lidl Ireland has been a long-standing partner of ours. Over the years, they have helped us to grow our business substantially and more recently, to forge a path into the UK market and fourteen other European countries.

“This commitment by Lidl will allow us to invest in and expand our operations to enable to us to increase our output of high quality ham, beef and poultry products and continue providing consumers with the 100% Irish, Bord Bia-approved cooked meat products that they know and love.

“We are grateful for their continuing support and look forward to working with them for years to come.”

Kevin Haverty, Buying Director Lidl Ireland is available for interview/further comment.

Caption:

Pictured (L-R) are Brendan Conway, Buying Executive for Lidl Ireland; John O’Brien, Managing Director of O’Brien Fine Foods and Henry Howard, Senior Buyer for Lidl Ireland. Today, Lidl Ireland have announced a two-year supply deal with O’Brien Fine Foods worth €40m, which will see their products supplied across all 201 Lidl stores in Ireland and 797 Lidl stores across Great Britain.

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