- McDonald’s launches interactive tool MapMyMcDonalds.com/map highlighting some of the quality ingredients sourced in Ireland
- New advertising campaign to pay tribute to the 7,000 Irish farmers who supply McDonald’s 95 restaurants in Ireland
20 October 2020: From today, McDonald’s customers will be able to see the ingredients sourced from Ireland that make some of their iconic favourites, and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool, unveiled today, allows customers to see which quality, fresh ingredients are grown in their region, and to meet some of the Irish farmers that supply them.
The map has been created as a new study shows that Irish people care more about local farmers and locally sourced food since the introduction of Covid-19 restrictions in March. Over half (52%) now say that supporting local farmers and growers is important to them, while 51% say they want to support local shops and restaurants that serve food that is grown or produced locally.
The YouGov poll of more than 1,000 Irish adults also found that over half of people (57%) say their appreciation for locally sourced food has increased since March, with eggs (80%) and beef (76%) taking the top spots for ingredients that Irish people most want restaurants to source from local suppliers.
Alongside the map, McDonald’s is also shining a light on real-life McDonald’s farmers in its latest advertising campaign, paying tribute to the 7,000 Irish farmers that are McDonald’s ‘essential ingredient’. A new TV advert, which began airing earlier in October, also highlights the quality ingredients that go into McDonald’s great value favourites – whether it’s the 100% Irish beef in McDonald’s burgers, the free-range eggs for McDonald’s breakfast or the milk in a McDonald’s latté.
Fans are being invited to go to MapMyMcDonalds.com/map to learn all about the quality, fresh ingredients like beef, pork, eggs and milk that are grown and produced in their region and meet some the farmers that live and work in their local area.
Nina Prichard, Head of Sustainable and Ethical Sourcing at McDonald’s UK & Ireland, said: “This has been a challenging year for farmers so we wanted to shine a light on the incredible work farmers and suppliers do across Ireland to produce the quality ingredients for our best-loved menu items. These farmers and suppliers are our most essential ingredient – the local heroes who work tirelessly to deliver quality produce for our delicious menu, day in, day out.
“We know our customers expect a quality experience every time they order from us, which is why today, we’ve launched our new Map My McDonald’s tool, which gives our customers the chance to meet some of our farmers and suppliers and find out just how local some of our quality ingredients are. “
John Power, a McDonald’s Flagship Beef Farmer based in Waterford, said: “As owners of a family farm and business, we have been proud to supply McDonald’s with our beef for more than 30 years. McDonald’s expects the best quality produce from its suppliers, so that means continually innovating and improving our farming practices. Through the McDonald’s Flagship Farmer programme, we have been able to avail of a range of supports that has ultimately helped our farm and business thrive. Despite a tough year, we are thankful that McDonald’s appreciates and values our hard work and continues to support Irish farmers.”
CEO of Bord Bia Tara McCarthy said: “We know that McDonald’s has long been a supporter of Quality Assured, sustainable ingredients from Irish suppliers. We are acutely aware that the past six months has been a hugely challenging time for all involved in the Irish food and drink industry, but we’re also aware that both restauranteurs and producers have displayed incredible resilience and flexibility in the face of adversity. From a consumer point of view, reassurance regarding the provenance and quality of the food we eat and knowing there is a sustainable supply chain in place is increasingly important, not just when shopping, but also when eating out”.