Virgin Media Solutions announce Pat The Baker as the new sponsor of The Graham Norton Show

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The hit series see Graham Norton welcome the biggest stars of film, TV and music on to his sofa with the show airing every Saturday night on Virgin Media One.

Date: Thursday 1st April 2021: Virgin Media Solutions are delighted to announce that Pat the Baker, Ireland’s freshest and most famous bread, are the new sponsors of  The Graham Norton Show on Virgin Media Television and the Virgin Media Player.

The hit series see Graham Norton welcome the biggest stars of film, TV and music on to his sofa with the show airing every Saturday night on Virgin Media One.

The sponsorship will commence this Saturday the 3rd April, and sees Pat The Baker come to life with their bespoke sponsorship creative airing around the show.

Sorcha Brady, Client Solutions Manager, Virgin Media Solutions said:

“We are thrilled to have partnered with Pat The Baker for the sponsorship of Graham Norton. The show is such a strong performing staple in our schedule. Akin to Pat the Baker’s bread, this is a programme that brings Irish families together. I am very excited to see the creative come together around the programme on Saturday”

Declan Fitzgerald, Managing Director, Pat The Baker said:

“We’re delighted to have the opportunity to be associated with Graham Norton

His show has been a great escape particularly in the year just gone. The sponsorship format is ideal for us to profile just some award winning breads our bakery produces”

Frank Neary, MD of Mindmap, said:  

“This is just the start of a drive to make Pat The Baker more famous than ever”.

Tune in to The Graham Norton Show every Saturday night on Virgin Media One

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