Revealed: Ireland has the most sustainable shoppers in the world!

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If there is one thing that shoppers have in common, it’s that we all like a bargain and getting good value for our money. But beyond this basic human desire, the reality is that shoppers around the globe have very different spending habits. Money-saving website Savoo conducted a study to determine which countries have the most savvy and sustainable shoppers.

After analysing various metrics such as household spending and saving, the number of flea markets available, Etsy listings, and Google searches for discount codes, this is what we found.

The Irish are the most sustainable shoppers in the world

RankCountryEtsy ScoreFlea Market ScoreOverall Score
1Ireland101.885.94
2Denmark2.319.255.78
3Belgium1.56105.78
4UK4.866.255.55
5Luxembourg9.6615.33
6Germany6.902.764.83
7France3.205.064.13
8Latvia1.865.613.74
9Netherlands3.893.543.72
10Australia1.685.093.39
  • Belgium is home to the world’s savviest spenders
  • The UK places in eighth position, with a household saving of just £71 per year and 13 Google searches for discount terms per 1,000 people
  • Luxembourg is the nation that saves the most with a household saving of £4,520
  • Belgium comes out on top again as the most deal-savvy nation with 81 discount code-related searches per 1,000 people each month 

You can view the study here: https://www.savoo.co.uk/resources/worlds-savviest-spenders

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